Gathering Is Great...Harvesting Is Better! - Part II

By Ernest F. Oriente, The Coach

Last month we showed you how to gather information about future residents.  Now we'll harvest that information.

Harvesting information about future residents

Now that your gathering step is complete, how can you harvest this information and refine your marketing efforts?  Let's review some important next steps.

1.   When you have gathered a mailing address, the next step in harvesting this future resident might be a timely thank-you note, the sending of your community newsletter and/or mailed information about your other properties within the same city.

2.   When you have gathered a telephone number, a corresponding zip code report will provide a very targeted approach for future marketing efforts.  This zip code report will indicate the geographic location and marketing areas for future residents on a local, statewide and national level. 

3.   If you have gathered an E-mail address, this future resident can easily be added to your E-mail newsletter list using the "be-in-touch, stay-in-touch" permission marketing engine.

Tip From The Coach

Leading property management companies are adjusting their marketing efforts to future residents...at the beginning of every new day.  Are you staying current with your future resident trends?

Want to hear more about these important trends or ask some additional questions about your gathering and harvesting system?  Fax a note on your letterhead to 435-615-8670 or send an E-mail to ernest@powerhour.com and The Coach will fax/E-mail you a free TeleForum invitation.  During this call we will discuss the trends above.

Oriente, The Coach, is founder of PowerHour, a professional business coaching service delivering customized training, by telephone, in management marketing and sales.  He is a member of the International Coaching Federation and the Professional Coaches Association.  PowerHour is based in Park City, Utah, contact him at 435-615-8486, or by e-mail ernest@powerhour.com.